USAO Logo

Brand Guidelines: Typefaces

Typography (Fonts)

USAO utilizes three typefaces to add variety to our visual system, which were carefully selected to complement each other harmoniously.

 

Source Serif Pro

Based on the 18th-century typefaces of Pierre Simon Fournier, Source Serif Pro is a modern reinterpretation with letterforms simplified for high legibility. Source Serif Pro complements the font in USAO logo, URW Antiqua, and provides a versatile typeface for brand applications across print and digital mediums.

Download Source Serif Pro

 

Nunito Sans

Nunito Sans is a well-balanced sans serif font family, combining rounded terminals with a display-oriented structure suited for larger type. It is also a variable font with four axes: ascenders high, optical size, width, and weight.

Download Nunito Sans

 

Scribo Pro Caps

Scribo Pro Caps is an all-caps handwriting-style font from the Scribo Pro family, designed for setting words entirely in capitals with the same handcrafted, natural character as Scribo’s handwriting style. This typeface should be used sparingly, limited to notation or caption elements, typically 30 words or fewer.

Note: This font is available on Adobe Fonts only.

Download Scribo Pro Caps